Public Relations Lab – Spring 2021
Arizona State University
Nickel Class (Spring 2021)
Jaimee Resnick, Journalism and Mass Communication (Public Relations), minor in Digital Audiences
Tyler Stierman, Journalism and Mass Communication (Public Relations)
Lisa Schmidtke, Professor of Practice and Director of PR Lab, Walter Cronkite School of Journalism & Mass Communications, ASU
The team, known as IN PR, created a long-term strategic plan for the Psyche mission to follow throughout its ten-year-plus timeline.
Each phase of the plan represents a smaller two to three-year plan, allowing for flexibility and revision to suit the needs and dreams for the mission, as well as further development of exact numbers and follower count goals. The IN PR team also developed the plan for the Psyche Student Collaborations alumni program, including assigning names to each year’s class based on the elements expected to be found at the Psyche asteroid.
This work was created in partial fulfillment of Arizona State University Course “JMC 476”. The work is a result of the Psyche Student Collaborations component of NASA’s Psyche Mission (https://psyche.asu.edu). “Psyche: A Journey to a Metal World” [Contract number NNM16AA09C] is part of the NASA Discovery Program mission to solar system targets. Trade names and trademarks of ASU and NASA are used in this work for identification only. Their usage does not constitute an official endorsement, either expressed or implied, by Arizona State University or National Aeronautics and Space Administration. The content is solely the responsibility of the authors and does not necessarily represent the official views of ASU or NASA.