Launch Lead-Up Analysis


Michigan State University


Nickel Class (2020 – 2021)


Anna Mae Crowley, Applied Engineering Sciences
Julie Walczak, Applied Engineering Sciences
Morgan Barton, Applied Engineering Sciences
Simon Chen, Applied Engineering Sciences
Victoria Lankton, Applied Engineering Sciences


Dr. LJ Genik, Director Applied Engineering Sciences, MSU


The NASA Psyche mission is scheduled to launch in late summer 2022. To help prepare the most comprehensive and compelling launch lead-up and coverage possible, a team of capstone students conducted research and comparative analysis of the lead-up events, coverage, promotion, and public participation opportunities of recent launches by NASA and other entities to see what has been the most effective in terms of engaging wide audiences. The team also suggested out-of-the-box ideas for things the Psyche mission could do to make the launch stand out and gain substantial public attention and excitement.

This work was created in partial fulfillment of Michigan State University Capstone Courses. The work is a result of the Psyche Student Collaborations component of NASA’s Psyche Mission ( “Psyche: A Journey to a Metal World” [Contract number NNM16AA09C] is part of the NASA Discovery Program mission to solar system targets. Trade names and trademarks of ASU and NASA are used in this work for identification only. Their usage does not constitute an official endorsement, either expressed or implied, by Arizona State University or National Aeronautics and Space Administration. The content is solely the responsibility of the authors and does not necessarily represent the official views of ASU or NASA.