Psyche Public Campaign


Arizona State University (Tempe Campus)


Iron Class (2018 – 2019)

Student Team

Rudi Ward, Graphic Design

Academic Guidance

Prof. Al Sanft, Associate Professor, Visual Communication Design

Project Description

A visual campaign has the potential to engage the public in the excitement of the mission. To achieve this goal, Psyche graphic design capstone student Rudi Ward developed a compelling campaign for the public about Psyche leading up to the launch.

This work was created in partial fulfillment of Arizona State University Capstone Courses “GRA 461-462”. The work is a result of the Psyche Student Collaborations component of NASA’s Psyche Mission ( “Psyche: A Journey to a Metal World” [Contract number NNM16AA09C] is part of the NASA Discovery Program mission to solar system targets. Trade names and trademarks of ASU and NASA are used in this work for identification only. Their usage does not constitute an official endorsement, either expressed or implied, by Arizona State University or National Aeronautics and Space Administration. The content is solely the responsibility of the authors and does not necessarily represent the official views of ASU or NASA.